Rearden Commerce this month announced the appointment of former GetThere general manager Bev Heinritz as its vice president of customer services and product support, effective Aug. 24. Heinritz will oversee about 50 employees on the implementation, customer relationship management and 24/7 support services teams.
Heinritz departed GetThere in April 2008, following 22 years at parent company Sabre. She led the corporate booking tool's growth from less than $4 billion in gross travel volume booked in 2003 to $9.4 billion in 2007
(BTNonline, Feb. 29, 2008). At GetThere, Heinritz worked opposite current Rearden vice president of worldwide sales Tony D'Astolfo from 2000 to 2004. He led GetThere's sales efforts, and she focused on customer management.
Heinritz most recently served a six-month stint as BCD Travel's senior vice president of global online technology solutions, where she also was in charge of online booking tool vendor relations before she left in the spring as part of a management restructuring.
Heinritz reports to Rearden president and general manager of B2B operations David Cassady, who joined the company in May. Cassady previously served as executive vice president of operations for software development company SpikeSource.
In the first half of the year, D'Astolfo said, Rearden added more than 1,100 to its corporate client base of 5,120 companies.