Cos. Increasingly Cutting Back Travel
Cutbacks in corporate travel, which previously had seemed to be contained within financial services and pharmaceutical markets, now are being instituted at many other companies. In some cases, buyers report cutting travel spending by more than 20 percent. Such buyers are pushing hard to reduce the number of trips and cut travel budgets to offset the rising prices, massive spikes in fuel costs and the potential for a business slowdown.
"I'm getting rumblings from a number of corporate travel manager sources, suggesting that corporations are going to want to cut back on travel spend by 20 percent or so," Credit Suisse airline analyst Daniel McKenzie said during an American Airlines parent AMR Corp. second-quarter earnings call.
In response, AMR executive vice president of planning and CFO Thomas Horton said, "We're hearing companies are being more cautious and more closely scrutinizing their travel. We've actually seen that business traffic has been down a bit year over year, but pretty modest reductions thus far."
In another airline earnings call this month, an executive expressed one of the first murmurs on U.S. point-of-sale international demand declining. "International business demand exit-U.S. is down slightly, but yields are more than compensating for lower load factors," said Delta Air Lines CFO Ed Bastian.
While there are more than just rumblings of deep cutbacks from some of the largest travel-spending corporations, recent data indicate not all cuts will be steep ones.
Overall ARC transactions through June are down nearly 4 percent, and domestic transactions are down 5.6 percent compared with the same period in the prior year.
Carlson Wagonlit Travel's global transactions from January through mid-July fell 4 percent from the same period in 2007, while air sales dollar volumes rose 6 percent.
According to a recent BCD Travel and Advito survey (see story, page 8), less than half of 333 travel buyer respondents expect their North American travel demand to increase. Financial and professional service respondents accounted for 17 percent of the sample size.
Corporate Travel 100 firm Hewlett-Packard's expenditures are down a "few percentage points" compared with last year, despite continued growth, said HP global program manager of travel and meeting services Jyrki Haavisto.
"Given the developments of oil price and hotel rates going up, we've had a big impact in the cost per trip," he said. "Where we end up is pretty flat growth or slightly negative growth. With a global T&E spend of about $1 billion, every percentage point tends to mean a big number of dollars."
About one year ago, under the leadership of the company's executive management, HP implemented separate T&E budgets tied into revenue growth as separate line items from overall budgets. Other demand-management and cost-avoidance efforts have been introduced such as hotel rate caps and the increasing use of HP's own Halo remote conferencing facilities. In one business unit, the company has added eight pairs of Halo rooms in the past year, which accounts for a 25 percent reduction in trips in a key citypair and a 40 percent reduction in overall spending.
As of May, consumer product goods titan Procter & Gamble had a 30 percent companywide travel budget cut for its fiscal year, which ended in June, according to Debbie Gittinger, P&G global travel service manager. The Cincinnati-based company also has implemented remote conferencing capabilities in key markets and concentrated on reduction of internal trips.
"Some people have had to stop traveling," said Gittinger. "They didn't do a good job the first part of the year. They didn't think the company was really serious until they actually saw it come out of their budget."
French professional media and entertainment services group Thomson SA, which has several U.S. offices, is down 20 percent year-over-year, according to worldwide corporate travel manager Cindy Heston. "There was no target, but there was definitely the communication as far as when they are looking at the different areas, one of those is travel and to reduce travel."
Another CT100 company, defense contractor and shipbuilder Northrop Grumman, also curtailed travel demand, despite business growth. In 2007, it had $148 million in U.S. booked air volume, a 6.3 percent decrease compared with 2006. Based on first-quarter 2008 statistics, the company projects $162 million in U.S. booked air volume for the full year—the increase partly fueled by strong airfare increases. However, overall U.S. T&E is projected to be flat at about $400 million.
Executive management has not issued an edict to cut travel costs, but Northrop is managing costs through moving most of its transactions online—which saved it $5 million in agency service fees last year—building travel reason codes into the online booking tool and identifying quarterly savings expectations with senior management.
"We try and stay ahead of the game," said Janice Chang, Northrop Grumman corporate director of global travel, meetings and special events planning.
Meanwhile, travel management company executives from American Express Business Travel, Egencia and HRG have not indicated substantial disintegration of travel budgets outside of finance and banking, where companies are reporting crippling revenue losses, writedowns and job cuts.
Acknowledging the cutbacks in those industries, HRG commercial director Chris Fry said, "There is no substantial visible reduction of programs. Everybody is being careful. It's more of how do we do videoconferencing, Webcasts and this stuff as opposed to sweeping cutbacks to projects and policy."