PCMA, Starwood Launch Attendee-Assessment Tool

The Professional Convention Management Association and Starwood Hotels & Resorts Worldwide recently launched "MeetingMetrics," an electronic tool to track meeting performance measurements.

The tool is available exclusively to PCMA members until October, and uses pre-event and post-event surveys to determine shifts in meeting attendees' understanding, attitudes, perceptions, abilities, commitment levels and behavior.

"Research is one of the three main pillars of our strategic plan," said PCMA chairwoman Sharon DelaBarre, also owner of Sequim, Wash.-based independent meeting planning company DelaBarre & Associates. "Quite frankly, there is a lot of information out there but sometimes we as an industry don't use it."