Egencia projects average ticket prices to annually increase in nearly all top North American business travel markets in 2010, with some cities even expected to experience double-digit percentage-point hikes, according to its 2010 Corporate Travel Forecast and Hotel Negotiability Index, released today.
The online travel management company expects negotiated North American airfares for the top North American business travel destinations to rise on average 5 percent to 10 percent from 2009 levels. It predicts the largest increases for Seattle at 10 percent, Philadelphia at 11 percent, Phoenix at 12 percent and San Diego at 16 percent.
Egencia attributed the expected price increases to a predicted rise in corporate travel demand, airline capacity reductions, carrier consolidation and continued price inflation.
Meanwhile, the travel management company's hotel negotiability index, which factors in local convention and other one-off event demand effects, forecasts for at least the first half of 2010 the continuation of strong buyer's markets across North America, except for Boston and Washington, D.C., which is benefiting from the new "administration bubble," said Egencia North America senior vice president Pam Keenan Fritz.
Average daily hotel rates in the top North American business travel destinations are expected on average to be flat or drop by as much as 5 percent from 2009 levels, according to Egencia.
Driving the continuation of the buyer's market and subsequent average daily rate decline projections is reduced demand, new supply coming into the markets and rising air prices having an adverse effect on hotel pricing, Keenan Fritz said.
In the U.S. car rental sector, the travel management company projects a 5 percent decrease in daily rates.