16 experts advise on what’s to come this year.
Event app provider Attendify has launched an event data management
platform called Attendify Audiences. The platform enables event marketers to collect,
filter, segment and analyze event data from multiple sources, such as registration
tools and mobile event apps, and integrate that data with marketing tools like
Salesforce, Marketo and MailChimp to cluster attendee types and personalize
future marketing efforts.
Meetings technology and venue network provider Cvent released its list of the top hotels for meetings...
Marriott moved first, slashing the traditional 10 percent commission for group business to 7 percent,...
Venue-sourcing tool Meetingselect plans to open its first U.S. office this summer, in New York, to...