16 experts advise on what’s to come this year.
Event app provider Attendify has launched an event data management
platform called Attendify Audiences. The platform enables event marketers to collect,
filter, segment and analyze event data from multiple sources, such as registration
tools and mobile event apps, and integrate that data with marketing tools like
Salesforce, Marketo and MailChimp to cluster attendee types and personalize
future marketing efforts.
Acquis Consulting has hired Shimon Avish as principal and head of its strategic meetings management...
The news on Jan. 24 that Marriott International will reduce groups and meetings commissions from 10...
One day after Marriott International announced it would cut group booking commissions at managed and...