BTN's annual answer book for business travel managers.
Event app provider Attendify has launched an event data management
platform called Attendify Audiences. The platform enables event marketers to collect,
filter, segment and analyze event data from multiple sources, such as registration
tools and mobile event apps, and integrate that data with marketing tools like
Salesforce, Marketo and MailChimp to cluster attendee types and personalize
future marketing efforts.
Meetings technology provider Aventri, formerly Etouches, has appointed Michael Burns global head of...
The managed travel and meetings industry seems to be getting on the same page about the concept of a...
Groupize introduces Expert Assist, Convene gets funding and Etouches rebrands....