BTN's annual answer book for business travel managers.
Event app provider Attendify has launched an event data management
platform called Attendify Audiences. The platform enables event marketers to collect,
filter, segment and analyze event data from multiple sources, such as registration
tools and mobile event apps, and integrate that data with marketing tools like
Salesforce, Marketo and MailChimp to cluster attendee types and personalize
future marketing efforts.
Cvent has launched a meetings program benchmarking tool for event organizers and a DIY website builder...
Cvent has acquired Social Tables, an event diagramming, seating and collaboration platform. The...
BCD Meetings & Events CFO Geert Jan Jongeneel will add the role of EMEA managing director. Former EMEA...