BTN's annual answer book for business travel managers everywhere. Added this year: travel risk management
Event app provider Attendify has launched an event data management
platform called Attendify Audiences. The platform enables event marketers to collect,
filter, segment and analyze event data from multiple sources, such as registration
tools and mobile event apps, and integrate that data with marketing tools like
Salesforce, Marketo and MailChimp to cluster attendee types and personalize
future marketing efforts.
"Traditionally you can book in the GDS up to nine rooms in a single booking; after that it's...
Self-described meetings technology "collective" Event Tech Tribe has added a sixth member. EventOps,...
Air Canada is partnering with meetings space booking tool Breather to offer special rates on its...