Managing business travel has become more complex in recent years with an even greater emphasis on maximizing travel productivity and managing costs. It is no longer the responsibility of a single department or title. Buyers and managers of business travel have different titles, different corporate responsibilities, and different information needs based on their area of corporate responsibility. This makes it difficult for marketers of business travel to identify and reach individuals responsible for the management of corporate travel expenditures, selection of preferred vendor agreements, and other cost control options.
Business Travel News has identified and qualified the most comprehensive database available of senior level executives who are responsible for purchasing, managing, or recommending business travel.
BTN readers are responsible for $264 billion of the $293.3 billion corporate travel market.