Average daily rates in August increased modestly year over
year in most global regions, while the average Asia/Pacific rate, though
steady, reflected a relatively strong regional market, according to STR Global.
The August average daily rate increased by 3.8 percent year
over year in the Americas, and occupancy increased by 2.8 percent to 67.9
percent. Within the United States, the average daily rate was up 4.3 percent
and occupancy up 2.8 percent to 67.8 percent. Eight of the top 25 hotel markets
in the United States had occupancies of at least 80 percent, according to STR
senior vice president of operations Bobby Bowers.
Besides Tampa-St. Petersburg, Fla., which saw the average
daily rate increase by 33.4 percent due largely to the Republican National
Convention, the region's largest average daily rate increases occurred in Oahu
(16.5 percent) and San Francisco (12.8 percent). The average daily rate in São
Paulo was down 11.1 percent, the largest decrease in the Americas.
Occupancy in Europe for August largely was flat, up 0.5
percent to 71.3 percent. The average daily rate was up 13 percent in terms of
euros but down by 2.1 percent in U.S. dollar terms. London's Olympics and
several major trade fairs in Germany boosted the continent's results, according
to STR Global managing director Elizabeth Randall Winkle.
Aside from London, where the average daily rate was up 60.6
percent in euro terms, Geneva had the region's largest ADR increase (19.2
percent). The overall average daily rate in Germany was up 8.1 percent. Both
Zurich and Madrid had average daily rate decreases of almost 8 percent, the
largest in Europe.
Both average daily rate and occupancy were nearly flat in
the Asia/Pacific region in August. Rates, however, have risen just about to
pre-recession levels in U.S. dollar terms, a sign of strong regional market
conditions, Randall Winkle said. The region's largest ADR increases were in
Jakarta (21.2 percent) and Tokyo (16.7 percent), while Delhi had the largest
decrease, down 10.1 percent.
In the Middle East and Africa, the August average daily rate
was up 3 percent, and occupancy increased by 11.9 percent to 53.8 percent. The
region's hotels benefited from a comparatively earlier end to Ramadan, Randall
Winkle said. Several cities had significant ADR increases: Dubai (23.7
percent); Jeddah, Saudi Arabia (18.1 percent); and Amman (17.8 percent). Sandton,
South Africa, had the region's largest rate decrease, down 11.6 percent.