Average daily hotel rate growth in 2012 was strongest in the
Americas and sputtered elsewhere, according to STR Global.
For the full year, ADR in the Americas increased by 3.8
percent year over year, and occupancy increased by 2.4 percent to 61.5 percent.
ADR increases in San Francisco (10.8 percent) and Santiago (11.3 percent) led
the region. ADR decreased by 10.1 percent in Panama City, Panama, the largest
drop in the Americas.
In Europe, 2012 ADR was up 4.7 percent in terms of euros but
down by 4 percent in terms of the U.S. dollar. Still, some markets had
significant ADR increases in euros, including London (12 percent), Tallinn
(11.5 percent), Warsaw (10.5 percent) and Reykjavik (10 percent). Bratislava
had the largest regional ADR decrease, down 10 percent. European hotel
occupancy was nearly flat year over year at 66.2 percent.
Both average rate and occupancy moved little in Asia/Pacific
in 2012. ADR increased by 0.9 percent in U.S. dollar terms, and occupancy was
up 0.5 percent to 68.3 percent. Taipei had the largest regional ADR increase,
up 11.9 percent. Two Indian cities had the region's largest ADR decreases:
Delhi (down 16.7 percent) and Mumbai (down 14.9 percent).
In the Middle East and Africa, 2012 ADR decreased by 0.5
percent, although occupancy increased by 6.1 percent to 60.3 percent. The
region's largest ADR increases were in Jeddah (9 percent) and Dubai (7.9
percent). Beirut had the largest ADR drop, down 10.2 percent.