Red Lion Hotels Corp. last week announced plans for the Leo Hotel Collection, a new boutique brand. Similar to other "soft brands" including Marriott's Autograph
Collection and Choice's Ascend Collection, Red Lion plans to seek out
"boutique and/or historic hotels in key markets" to offer them
"access to a franchise distribution system while maintaining their unique
image and identity," according to Red Lion executive vice president of
lodging and brand development Ron Burgett.
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