Red Lion Hotels Corp. last week announced plans for the Leo Hotel Collection, a new boutique brand. - Business Travel News

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January 28, 2013 - 11:05 AM ET

Red Lion Hotels Corp. last week announced plans for the Leo Hotel Collection, a new boutique brand. Similar to other "soft brands" including Marriott's Autograph Collection and Choice's Ascend Collection, Red Lion plans to seek out "boutique and/or historic hotels in key markets" to offer them "access to a franchise distribution system while maintaining their unique image and identity," according to Red Lion executive vice president of lodging and brand development Ron Burgett.

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