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BCD Meetings & Incentives became an affiliate member of the Association of the British Pharmaceutical Industry on June 18, it announced this week. ABPI enforces the code of practice that governs the staging of meetings by United Kingdom-base pharmaceutical companies. As in the rest of Europe, there are strict rules governing issues such as how much can be spent on meetings involving doctors and other medical professionals, and even how much time at an event can be devoted to leisure activities.

BCD M&I becomes the fifth conference company to obtain ABPI affiliate membership, joining Banks Sadler, Jigsaw Conferences, Maritz Europa and Trinity Conferences. Europe, Middle East and Africa vice president for business development Matthew Wall said U.K. staff undertook rigorous compliance training in preparation for the membership application.

"It is not one of those associations where you simply pay £200 to become a member," Wall said. "All our staff had to familiarize themselves with the regulations. This is almost a kitemark of quality that we are able to serve the pharmaceutical industry and can put our knowledge to good use for clients. It tells pharma companies that we have been through the training."

Forty-six percent of BCD M&I’s business globally is in the pharmaceutical sector. All European Union countries have either voluntary or compulsory codes of practice governing meetings. In the U.K., companies which breach the code are named and shamed publicly.

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