BTN's 2009 U.S. Hotel Chain Survey - Business Travel News

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BTN's 2009 U.S. Hotel Chain Survey

March 16, 2009 - 12:00 AM ET

Business Travel News again this year measured corporate travel buyer opinions of the lodging brands they use. BTN e-mailed corporate readers responsible for hotel buying decisions, asking them to rate hotels, arranged by tier, with which they did business in the past year. Equation Research tabulated ratings from 380 respondents.

Based on price point data produced by Smith Travel Research, BTN this year divided hotels that in recent years it has ranked within the upscale and midprice tiers into three tiers: upper upscale, upscale/select service and midprice.

Buyers rated hotels in each segment on as many as 13 attributes. Ratings are presented as a numerical score from one to five, with the highest score for each attribute listed in boldface. BTN reported results only for hotel tiers and chains with significant usage.

Download a PDF of the full 2009 U.S. Hotel Chain Survey here. Included are all results, rankings and analysis. Individual features are listed below; click on the headline for the full story.

Buyers Place JW Marriott Atop Reshuffled Upper Upscale Tier
Travel buyers for the third year in a row rated Marriott International's high-end JW Marriott brand the top of its tier, part of an overall strong performance for both Marriott and Hilton Hotels Corp. in the 2009 U.S. Hotel Chain Survey.

Four Seasons Tops Ritz-Carlton In Deluxe Photo-Finish
High marks for amenities and meetings facilities edged Four Seasons Hotels and Resorts to the top of the U.S. Hotel Chain Survey's deluxe tier, as brands strategize to show buyers that luxury is not incompatible with necessary cost-cutting.

Wyndham Tops New Upscale/Select Service Tier
Wyndham Hotels and Resorts this year for the first time received top honors in BTN's U.S. Hotel Chain Survey, just beating out a strong bloc of Hilton family properties as buyers' highest-rated brand in the upscale/select-service tier.

In Midprice Tier, Hampton Inn Thwarts Holiday Inns' Rise
Hampton Inn emerged as the definitive winner in the U.S. Hotel Chain Survey's midprice tier-a tier poised to grow in importance to travel buyers in the current economy—while InterContinental Hotels Group's Holiday Inn brands showed marked improvement.
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