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SkyTeam Targeting Asian Membership Growth

By Jay Boehmer / June 24, 2010 / Contact Reporter
Business Travel News on X

The SkyTeam airline alliance this week said it plans to continue growing its portfolio of Asia-based members, building on the recent addition of Vietnam Airlines, a new commitment from China Eastern and SkyTeam stalwarts China Southern and Korean Airlines.

SkyTeam chairman Leo van Wijk this week said the addition of Vietnam Airlines, which officially joined the alliance earlier this month, and China Eastern, which this week signed a commitment that expands on a preliminary agreement from April, would add 10 percent to SkyTeam's daily departures on the continent. "We intend to sign more Asian carriers to the group," van Wijk said. SkyTeam managing director Marie-Joseph Malé added that the aim is to make SkyTeam "the alliance for Asia."

Van Wijk said Southeast Asian carriers are particularly attractive to SkyTeam, though he would not name names of any potential new members this week during an event in New York celebrating the alliance's 10th anniversary.

One Asian country, however, appears to be tapped out for SkyTeam growth: "With China Eastern and China Southern, we have a very strong position for SkyTeam in the Chinese market," van Wijk said, later adding that China "needs no further additions."

One Asian country appears out of play for SkyTeam, however, as an effort earlier this year to coax Japan Airlines away from Oneworld and into a deeper partnership with Delta Air Lines and its SkyTeam members ultimately failed. Japan's number-two airline, All Nippon, remains a member of Star Alliance and has made moves to deepen its relationship with Star partners through a transpacific joint venture request.

While Asia remains a focus for growth, SkyTeam also acknowledged what van Wijk called other "white spots" on the map, and is eying new partners in such growth markets as Latin America, India and Africa. "We are actively looking to fill these gaps," van Wijk said. 

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